Furkan Karanfil Portfolio

04/04

WHAT IF? FESTIVAL

WHAT IF?

FESTIVAL

Service & Experience Design

A festival experience designed as a cohesive visual and interactive system, bringing together visual identity, digital interfaces, physical applications, and interactive experiences. The project explores how a unified design language can extend across different touchpoints to create a consistent and engaging festival experience.

Developed in collaboration with IF Performance Hall from research and concept development through to the final visual identity and interactive experiences.

PROBLEM

Expanding IF’s audience capacity through an external venue while preserving its identity and creating a cohesive experience across physical and digital touchpoints.

SOLUTION

A cohesive festival identity and experience system that extends IF’s visual language across physical and digital touchpoints, enabling the external venue to feel like a natural extension of the brand.

Design Process

01 CONCEPT

Secondary research, interviews, stakeholder mapping, and personas were used to understand IF Performance Hall, its audience, and the festival ecosystem

02 CONCEPT DEVELOPMENT

Research insights were translated into concepts, visual directions, and design explorations.

03 WHAT IF? Festival

The selected concept was developed into a flexible visual identity for What IF? Festival.

Audience Persona

Concept Development

Concept

Development

Key Insights

Concept Exploration

Graphic Elements

Color Palette

Typography

Interactive Experience

Interactive

Experience

01 İstek Parça

Before the concert begins, the audience is presented with two songs and votes for their choice using their phones. The song with the most votes is played, and a new matchup begins. This continues until the concert starts.

02 O mu Bu mu?

Two random options are presented to the audience, who vote for their favorite using their phones. The winner advances to the next round, continuing through a series of matchups until the final 1st, 2nd, and 3rd places are determined by audience votes.

SELECT → WAIT FOR RESULTS → SELECT AGAIN

"It’s not merely about scaling up; it’s about fusing the iconic attitude of IF Performance with an immersive visual language to forge a bold, relentless festival experience."

Final Design

Acknowledgements

Special thanks to Gökhan İnanç and the IF Performance Hall team for their support, collaboration, and valuable insights throughout the project.

Gratitude to our instructors, classmates, and all research and testing participants whose guidance, feedback, and contributions helped shape the final outcome.

Acknowledgements

Special thanks to Gökhan İnanç and the IF Performance Hall team for their support, collaboration, and valuable insights throughout the project.

Gratitude to our instructors, classmates, and all research and testing participants whose guidance, feedback, and contributions helped shape the final outcome.

FURKAN KARANFİL

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